The original Aussie tanning apparel brand, Little Tanning Dress, has been a well-loved and recognised name in the Australian beauty industry since it hit the market in 2017.
Stocked in salons, spas, and wellness centres all over the country, LTD is now being sought after for wholesale and distribution in the US, Canada and the UK, and with this new expansion into the global market comes another exciting evolution of the brand.
Enter, Bamboo Tanning Dress – the ultimate tanning mate!
With a new look, a new eco-friendly bamboo fabric, and a new name that perfectly encapsulates where the brand has evolved to, owner and director, Brooke Jones, couldn’t be prouder to be sharing her mission with the rest of the world.
As a woman in business with a full schedule and busy lifestyle, Jones found herself in need of a solution to the age-old wardrobe dilemma… what to wear after a spray tan?
Growing up in Australia, learning safe sun practices is a huge part of every Aussie kid’s upbringing, and for Jones, who’s father has been treated for multiple skin cancers, safe sunless tanning has always been the better option for having a bronzed, “sun-kissed” look. However, creating a flawless tan isn’t just in the application, it also means wearing the right post tan apparel that nurtures and cares for the tan whilst it’s developing, and the typical option of a “loose flowing dress” just wasn’t quite cutting it for Jones.
As a woman trying to fit spray tans into her busy schedule, wearing something that was practical and comfortable often wasn’t very flattering, and anything nicer would result in her tan being smudged or her clothes being stained, causing unnecessary textile waste – another huge passion for Jones.
Noticing the lack of options available on the market, Jones created a stylish and flattering dress that she could wear after a spray tan, allowing her to feel confident and well- presented as she ran between appointments, whilst also complimenting the tan.
Made from 100% bamboo that doesn’t soak up or smudge the product, her tan was safe and nurtured as it developed, and the stain resistant material meant her spray tan apparel wouldn’t be destroyed. In addition, the bamboo fibres are anti-microbial, breathable and crease free making them comfortable and refreshing to wear and the soft touch bamboo has resulted in LTD becoming a go-to-glow loungewear option for at home tanners as well.
Having owned and operated a women’s fashion boutique for 8 years prior, Jones knew what women wanted. She knew what shapes flattered a woman’s body and was able to create a full range of wellness apparel that not only solved several problems, but made women feel confident and beautiful. It was important to Jones that the garments were versatile, free sizing to accommodate a range of shapes and sizes, and able to be dressed up and down so that women could run from the salon to socialising in style.
Local beauty salon’s eagerly welcomed the range as it gave their customers a solution to running to the salon after work or not having the right dress between appointments. Not only that, it also gave the salon’s a fantastic new add-on to their tanning services. At such an affordable price with good margins, it’s been an excellent business decision for many salons who are regularly re-ordering to keep up with demand.
The mission at BTD is to offer sustainable fashion, making it easy for women to look and feel great with minimal effort and minimal impact on our beautiful planet.